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The Soft Fluid: Medium Coverage Liquid Foundation SPF 20 - Radiant, Hydrating, Long Wear & Paraben-Free for Natural Finish

Regular price
$355.44
Regular price
$418.16
Sale price
$355.44
Tax included. Shipping calculated at checkout.

Are you tired of foundations that feel heavy, look cakey, and fail to protect your skin? Do you dream of a complexion that's flawlessly radiant, naturally hydrated, and shielded from the sun's harmful rays? Look no further! The Soft Fluid Long Wear Foundation SPF 20 is your answer to achieving a healthy-looking, radiant glow while providing buildable medium coverage that lasts all day.

Experience the Difference: Benefits That Go Beyond Coverage

This isn't just makeup; it's skincare infused with color. We understand you want more than just coverageβ€”you want a foundation that enhances your natural beauty and cares for your skin. Here's how The Soft Fluid delivers:

Buildable Medium Coverage: Your Flawless Canvas

Imagine effortlessly achieving your desired level of coverage, from a sheer, natural look to a more polished, medium finish. The Soft Fluid's buildable formula offers the flexibility to create the perfect complexion for any occasion. Whether you're heading to the office or a night out, you're in control of your look.

Naturally Radiant Finish: Illuminate Your Skin

Say goodbye to dull, lifeless skin! The Soft Fluid imparts a naturally radiant finish that enhances your skin's inherent luminosity. Picture yourself receiving compliments on your healthy, glowing complexion. This foundation doesn't just cover imperfections; it reveals your inner radiance.

Hydrating Formula: Quench Your Skin's Thirst

Dehydrated skin can lead to caking and flakiness, ruining even the most carefully applied makeup. Our hydrating formula maintains your skin's moisture balance, preventing dryness and ensuring a smooth, comfortable wear all day long. Feel the difference as your skin stays supple and hydrated, even in dry conditions.

SPF 20: Your Daily Dose of Sun Protection

Protecting your skin from harmful UV rays is crucial for preventing premature aging and sun damage. The Soft Fluid provides SPF 20, offering a vital layer of defense against the sun's harmful effects. Enjoy peace of mind knowing that your foundation is working to protect your skin every time you wear it.

Free of Sulfates, Parabens, Formaldehydes: Kind to Your Skin

We believe what you leave out is just as important as what you include. The Soft Fluid is free of sulfates SLS and SLES, parabens, and formaldehydes, making it suitable for even the most sensitive skin. Reduce the risk of irritation and allergic reactions, and feel confident knowing you're using a foundation that's gentle and safe.

Softens the Look of Fine Lines and Wrinkles: Turn Back Time

Visibly reduce the appearance of fine lines and wrinkles for a more youthful complexion. This foundation helps to smooth skin texture and minimize imperfections, giving you a refreshed and revitalized look. Rediscover your youthful glow and embrace a more confident you.

Stays True in Humidity: Flawless, No Matter the Weather

Don't let humidity ruin your makeup! The Soft Fluid's long-wearing formula stays true, even in humid weather conditions. Reduce the need for constant touch-ups and maintain a flawless look throughout the day. Experience the freedom of knowing your makeup will stay put, no matter the climate.

Why Choose The Soft Fluid Long Wear Foundation SPF 20?

The Soft Fluid stands apart from other foundations with its unique combination of skincare benefits and flawless coverage.

Buildable Coverage

Customize your look with ease. Achieve everything from a sheer tint to medium coverage, perfect for any occasion.

Radiant Finish

Get a healthy-looking glow that enhances your natural beauty – not a heavy, artificial mask.

Skincare Infusion

Formulated without harmful additives and packed with hydrating benefits to keep your skin looking and feeling its best.

Ideal Use Cases

  • For busy mornings when you need a quick and easy way to achieve a flawless complexion before heading out the door.
  • Your essential companion for travel, offering sun protection and buildable coverage to keep you looking radiant on the go.
  • Transform your look for special events, smoothing fine lines and creating a youthful, glowing complexion.

Technical Specifications

  • Coverage: Medium
  • Finish: Natural, Radiant
  • Formulation: Liquid
  • Skin Type: Normal, Dry, Combination, and Oily
  • SPF: SPF 20
  • Free Of: Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, coal tar, hydroquinone, and triclosan.

Ready to experience the difference? Stop settling for foundations that don't deliver on their promises. Click 'Add to Cart' NOW and discover the radiant, healthy-looking complexion you've always dreamed of with The Soft Fluid Long Wear Foundation SPF 20!

Shipping information

- No EU import duties.
- Ships within 1-2 business days.
- Ships in our fully recyclable and biodegradable signature boxes.

    The Soft Fluid: Medium Coverage Liquid Foundation SPF 20 - Radiant, Hydrating, Long Wear & Paraben-Free for Natural Finish
    FREE SHIPPING on all orders over $100
    EASY RETURNS 30-day postage paid returns
    10% OFF your first order | Use code: FIRST10

    Why Be Yours?

    • Clean Skincare

      Clean and natural skincare with safe and transparent ingredients

    • European Delivery

      Fast delivery options with tracking
      No EU import duties

    • Sustainability

      Our signature shipping boxes are fully recyclable and biodegradable

    • Authorized Retailer

      We are an authorized retailer for all the brands we carry

    β€œProtect Your Skin And It Will Protect You Back”

    – DR. BARBARA STURM

    FAQs

    Are your products organic / natural?

    Our products combine the power of naturally occurring and advanced science ingredients that are simple to use, highly effective, non-toxic, non-irritating, and absolutely cruelty-free. We do not use aggressive, irritating ingredients. Beyond this, we do not like labels such as β€˜organic,’ β€˜natural’ or β€˜clean,’ which have no consistent definition and tell you nothing about a product’s safety or efficacy. We are committed to bringing you the very best ingredient science and being certified β€œorganic” does not always yield the best ingredient.

    Do your products contain fragrance?

    Generally not, but with limited exceptions. β€œFragrance,” when used in our products like the ANTI-AGING BODY CREAM, is selected for its pleasant scent but also for its proven tolerability. Most fragrances contain allergic substances, or β€œallergens”: if present, it is compulsory to state this on the label, even if the percentage contained is minimal. Where possible, we tend to use fragrances which do not contain allergens and which should therefore give rise to fewer problems. When fragrance is present in a our product, is indicated in the list of ingredients as PARFUM or FRAGRANCE.

    Is there talc in any of your products?

    The minerals that are used to produce talc can contain asbestos, which is why there are legitimate concerns about its potential effect on our health. The talc used in our ENZYME CLEANSER, BABY BUM CREAM and tinted CLARIFYING SPOT TREATMENTS is NOT made of minerals that contain asbestos and thus is not carcinogenic and completely safe. The talc we use is periodically and consistently reviewed by independent laboratories.

    What is the shelf life of my product?

    All beauty products need to be used by a certain period. This is known as the 'period after opening' and can be easily identified by the PAO symbol. The symbol can be recognised as the shape of an opened jar, and will have a number inside; 9M will indicate 9 months, 12M is 12 months, and 36M is 36 months. Once opened the product should be used in this period, as after this time the quality of the product will deteriorate.

    What Clients Are Saying

    β€œThe second product I have bought in the smaller size. Love the little tingle I get on my face after use and a couple of drops is enough.”

    Paige Alexander

    β€œFantastic cleanser ! My skin is clean & fresh , ready to absorb the rest of my
    Dr. Barbara Sturm skincare routine.”

    Claire Cooper

    β€œThis cleanser is very lightweight & doesn’t dry out your skin like most cleansers. I have my teenage son using it & it has helped with his acne.”

    Sara Bond

    β€œI now don't want to use any other cleanser. Use it in the morning and evenings. It doesn't dry the skin and leaves it nicely clean.”

    Nikolay Balushev

    β€œMy skin feels soft and clean after using this cleanser because it’s very gentle and doesn't dry out my skin. i combine with the facial scrub every other day.”

    Angela McCafferty

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