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The Soft Fluid: Long Wear Liquid Foundation SPF 20 - Hydrating, Natural Finish & Medium Coverage

Regular price
$355.44
Regular price
$418.16
Sale price
$355.44
Tax included. Shipping calculated at checkout.

Are you tired of foundations that feel heavy, look unnatural, or fail to protect your skin? Introducing The Soft Fluid Long Wear Foundation SPF 20, your ultimate solution for a flawless, healthy-looking complexion. This weightless, hydrating liquid foundation provides buildable medium coverage with a naturally radiant finish, all while shielding your skin from harmful UV rays.

Experience the Difference: Benefits That Truly Matter

Buildable Medium Coverage:

Imagine having the freedom to create your perfect look, whether you desire a sheer, natural finish or more complete coverage. The Soft Fluid Foundation allows you to customize your look effortlessly. Say goodbye to imperfections and hello to a smooth, even skin tone without that heavy, cakey feeling. Feel confident knowing your skin looks its best, all day long.

Naturally Radiant Finish:

Envision a foundation that gives your skin a healthy-looking glow, enhancing your complexion without appearing artificial. This foundation delivers a natural radiance that brightens your face and boosts your confidence. It's like having your best skin day, every day.

SPF 20 Protection:

Protecting your skin from the sun is crucial for maintaining a youthful appearance. Our SPF 20 formula shields your skin from harmful UV rays, helping to prevent premature aging and sun damage. Feel secure knowing that your skin is protected while looking beautiful.

Hydrating Formula:

Dryness and flakiness can ruin any makeup look. The Soft Fluid Foundation is infused with a hydrating formula that maintains your skin's moisture balance, keeping it comfortable and supple throughout the day. No more tight, uncomfortable skin – just lasting hydration and a radiant glow.

Lightweight Texture:

Tired of foundations that feel heavy and clog your pores? Our lightweight texture feels like you're wearing nothing at all. It allows your skin to breathe, preventing that heavy, cakey look, and ensuring a comfortable, natural feel all day long.

Softens Fine Lines and Wrinkles:

Turn back the clock with a foundation that minimizes the appearance of aging signs. The Soft Fluid Foundation softens fine lines and wrinkles, creating a smoother, more youthful appearance. Feel confident and radiant as your skin looks revitalized and refreshed.

Free of Harmful Chemicals:

Your skin deserves the best. That's why The Soft Fluid Foundation is free of sulfates, parabens, and other harmful chemicals. It's suitable for sensitive skin types, reducing the risk of irritation or allergic reactions. Feel good about what you're putting on your skin.

Why Choose The Soft Fluid Long Wear Foundation?

This isn't just another foundation; it's a comprehensive solution designed to provide coverage, hydration, and protection in one lightweight formula.

Key Features:

  • Buildable Medium Coverage: Achieve your desired level of coverage without a heavy feel.
  • Naturally Radiant Finish: Enjoy a healthy-looking glow that enhances your natural beauty.
  • SPF 20: Protect your skin from harmful UV rays.
  • Hydrating Formula: Keep your skin moisturized and comfortable all day long.
  • Lightweight Texture: Experience a comfortable, breathable feel.
  • Free of Harmful Chemicals: Suitable for sensitive skin and reduces the risk of irritation.

Ideal Use Cases:

Perfect for everyday wear: Whether you're heading to work, running errands, or meeting friends, The Soft Fluid Foundation provides a flawless base for any occasion.

Your go-to for special events: Achieve a camera-ready look for weddings, parties, and other special occasions with buildable coverage and a radiant finish.

Ideal for travel: The lightweight formula and SPF protection make it the perfect travel companion, ensuring your skin stays hydrated and protected wherever you go.

Technical Specifications

  • Coverage: Medium
  • Finish: Natural
  • Formulation: Liquid
  • Skin Type: Normal, Dry, Combination, and Oily
  • SPF: SPF 20

Ready to experience the difference? Click 'Add to Cart' NOW and discover the magic of The Soft Fluid Long Wear Foundation SPF 20. Your skin will thank you!

Shipping information

- No EU import duties.
- Ships within 1-2 business days.
- Ships in our fully recyclable and biodegradable signature boxes.

    The Soft Fluid: Long Wear Liquid Foundation SPF 20 - Hydrating, Natural Finish & Medium Coverage
    FREE SHIPPING on all orders over $100
    EASY RETURNS 30-day postage paid returns
    10% OFF your first order | Use code: FIRST10

    Why Be Yours?

    • Clean Skincare

      Clean and natural skincare with safe and transparent ingredients

    • European Delivery

      Fast delivery options with tracking
      No EU import duties

    • Sustainability

      Our signature shipping boxes are fully recyclable and biodegradable

    • Authorized Retailer

      We are an authorized retailer for all the brands we carry

    “Protect Your Skin And It Will Protect You Back”

    – DR. BARBARA STURM

    FAQs

    Are your products organic / natural?

    Our products combine the power of naturally occurring and advanced science ingredients that are simple to use, highly effective, non-toxic, non-irritating, and absolutely cruelty-free. We do not use aggressive, irritating ingredients. Beyond this, we do not like labels such as ‘organic,’ ‘natural’ or ‘clean,’ which have no consistent definition and tell you nothing about a product’s safety or efficacy. We are committed to bringing you the very best ingredient science and being certified “organic” does not always yield the best ingredient.

    Do your products contain fragrance?

    Generally not, but with limited exceptions. “Fragrance,” when used in our products like the ANTI-AGING BODY CREAM, is selected for its pleasant scent but also for its proven tolerability. Most fragrances contain allergic substances, or “allergens”: if present, it is compulsory to state this on the label, even if the percentage contained is minimal. Where possible, we tend to use fragrances which do not contain allergens and which should therefore give rise to fewer problems. When fragrance is present in a our product, is indicated in the list of ingredients as PARFUM or FRAGRANCE.

    Is there talc in any of your products?

    The minerals that are used to produce talc can contain asbestos, which is why there are legitimate concerns about its potential effect on our health. The talc used in our ENZYME CLEANSER, BABY BUM CREAM and tinted CLARIFYING SPOT TREATMENTS is NOT made of minerals that contain asbestos and thus is not carcinogenic and completely safe. The talc we use is periodically and consistently reviewed by independent laboratories.

    What is the shelf life of my product?

    All beauty products need to be used by a certain period. This is known as the 'period after opening' and can be easily identified by the PAO symbol. The symbol can be recognised as the shape of an opened jar, and will have a number inside; 9M will indicate 9 months, 12M is 12 months, and 36M is 36 months. Once opened the product should be used in this period, as after this time the quality of the product will deteriorate.

    What Clients Are Saying

    “The second product I have bought in the smaller size. Love the little tingle I get on my face after use and a couple of drops is enough.”

    Paige Alexander

    “Fantastic cleanser ! My skin is clean & fresh , ready to absorb the rest of my
    Dr. Barbara Sturm skincare routine.”

    Claire Cooper

    “This cleanser is very lightweight & doesn’t dry out your skin like most cleansers. I have my teenage son using it & it has helped with his acne.”

    Sara Bond

    “I now don't want to use any other cleanser. Use it in the morning and evenings. It doesn't dry the skin and leaves it nicely clean.”

    Nikolay Balushev

    “My skin feels soft and clean after using this cleanser because it’s very gentle and doesn't dry out my skin. i combine with the facial scrub every other day.”

    Angela McCafferty

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