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Born This Way: Super Coverage Multi-Use Hydrating Concealer with Hyaluronic Acid - Full Coverage, Natural Finish, Vegan & Cruelty-Free

Regular price
$47.65
Regular price
$56.06
Sale price
$47.65
Tax included. Shipping calculated at checkout.

Born This Way Super Coverage Multi-Use Concealer: Your Secret to a Flawless, Natural-Looking Complexion

Tired of concealers that feel heavy, look cakey, and fail to truly hide imperfections? Do you crave a naturally flawless complexion without sacrificing your ethical values? The Born This Way Super Coverage Multi-Use Concealer is your answer. This isn't just a concealer; it's a four-in-one powerhouse that conceals, contours, highlights, and retouches, all while hydrating your skin and leaving you feeling confident and radiant.

Unleash Your Natural Radiance: Experience the Benefits

This concealer goes beyond simply covering blemishes. It's designed to enhance your natural beauty and boost your confidence. Here's how:

Flawless Full Coverage That Lasts

Imagine looking in the mirror and seeing a perfectly even skin tone, with imperfections vanished. The Born This Way Concealer provides complete coverage, effectively masking blemishes, dark circles, and unevenness. Feel confident knowing your complexion looks its best, all day long. No more worrying about touch-ups or imperfections peeking through! This is about feeling truly confident in your own skin.

A Natural Finish That Looks and Feels Amazing

Say goodbye to that heavy, masked feeling! This concealer blends seamlessly for a natural-looking finish that enhances, not hides, your features. Picture a complexion so naturally flawless, people will think you were born this way. Lightweight and breathable, it feels comfortable on your skin, allowing your natural radiance to shine through. No cakey or artificial look—just pure, healthy-looking skin.

Hydration That Nourishes Your Skin

Infused with Hyaluronic Acid and Coconut Water, this concealer doesn't just cover; it actively hydrates and nourishes your skin. Visualize a smoother, more youthful appearance with each application. Hyaluronic acid helps to plump the skin and reduce the appearance of fine lines, while coconut water aids in replenishing skin's moisture levels, leaving your skin feeling soft, supple, and revitalized. It's makeup that cares for your skin!

Ethical Beauty You Can Trust

Feel good about what you're putting on your skin. The Born This Way Concealer is Vegan and Cruelty-Free, aligning with your values and ethical purchasing decisions. Know that you're making a choice that's both good for you and kind to animals. This is about beauty without compromise.

Why Choose Born This Way Concealer?

With so many concealers on the market, what makes Born This Way stand out?

Hyaluronic Acid for Youthful Radiance

Hyaluronic Acid is a powerful humectant that attracts and retains moisture, plumping the skin and reducing the appearance of fine lines. Imagine looking years younger simply by applying your concealer! It also contribute to the natural-looking finish by keep your skin hydrated.

Coconut Water for Intense Hydration

Coconut Water is known for its hydrating properties, helping to replenish skin's moisture levels and keep it looking healthy and radiant. No more dry, flaky concealer! Enjoy comfortable, hydrated skin all day long.

Alpine Rose for Skin Resilience

Alpine Rose helps support skin's health and resilience, potentially offering antioxidant benefits. Protect your skin while enhancing its beauty! This natural ingredient contributes to the overall health and well-being of your complexion.

Ideal Use Cases & Scenarios

  • Perfect for busy mornings: Achieve a flawless look in minutes with its easy-to-blend formula.
  • Your essential companion for special occasions: Ensure you look your best in photos and in person with its long-lasting coverage.
  • Transform your everyday look: Use it to brighten your complexion and enhance your natural features.

Technical Specifications

  • Coverage: Full
  • Finish: Natural
  • Formulation: Liquid
  • Highlighted Ingredients: Coconut Water, Alpine Rose, Hyaluronic Acid
  • Free of Parabens
  • Vegan and Cruelty-Free

Stop settling for concealers that disappoint. Experience the Born This Way difference! Click 'Add to Cart' NOW and unveil your most radiant, confident self!

Shipping information

- No EU import duties.
- Ships within 1-2 business days.
- Ships in our fully recyclable and biodegradable signature boxes.

    Born This Way: Super Coverage Multi-Use Hydrating Concealer with Hyaluronic Acid - Full Coverage, Natural Finish, Vegan & Cruelty-Free
    FREE SHIPPING on all orders over $100
    EASY RETURNS 30-day postage paid returns
    10% OFF your first order | Use code: FIRST10

    Why Be Yours?

    • Clean Skincare

      Clean and natural skincare with safe and transparent ingredients

    • European Delivery

      Fast delivery options with tracking
      No EU import duties

    • Sustainability

      Our signature shipping boxes are fully recyclable and biodegradable

    • Authorized Retailer

      We are an authorized retailer for all the brands we carry

    “Protect Your Skin And It Will Protect You Back”

    – DR. BARBARA STURM

    FAQs

    Are your products organic / natural?

    Our products combine the power of naturally occurring and advanced science ingredients that are simple to use, highly effective, non-toxic, non-irritating, and absolutely cruelty-free. We do not use aggressive, irritating ingredients. Beyond this, we do not like labels such as ‘organic,’ ‘natural’ or ‘clean,’ which have no consistent definition and tell you nothing about a product’s safety or efficacy. We are committed to bringing you the very best ingredient science and being certified “organic” does not always yield the best ingredient.

    Do your products contain fragrance?

    Generally not, but with limited exceptions. “Fragrance,” when used in our products like the ANTI-AGING BODY CREAM, is selected for its pleasant scent but also for its proven tolerability. Most fragrances contain allergic substances, or “allergens”: if present, it is compulsory to state this on the label, even if the percentage contained is minimal. Where possible, we tend to use fragrances which do not contain allergens and which should therefore give rise to fewer problems. When fragrance is present in a our product, is indicated in the list of ingredients as PARFUM or FRAGRANCE.

    Is there talc in any of your products?

    The minerals that are used to produce talc can contain asbestos, which is why there are legitimate concerns about its potential effect on our health. The talc used in our ENZYME CLEANSER, BABY BUM CREAM and tinted CLARIFYING SPOT TREATMENTS is NOT made of minerals that contain asbestos and thus is not carcinogenic and completely safe. The talc we use is periodically and consistently reviewed by independent laboratories.

    What is the shelf life of my product?

    All beauty products need to be used by a certain period. This is known as the 'period after opening' and can be easily identified by the PAO symbol. The symbol can be recognised as the shape of an opened jar, and will have a number inside; 9M will indicate 9 months, 12M is 12 months, and 36M is 36 months. Once opened the product should be used in this period, as after this time the quality of the product will deteriorate.

    What Clients Are Saying

    “The second product I have bought in the smaller size. Love the little tingle I get on my face after use and a couple of drops is enough.”

    Paige Alexander

    “Fantastic cleanser ! My skin is clean & fresh , ready to absorb the rest of my
    Dr. Barbara Sturm skincare routine.”

    Claire Cooper

    “This cleanser is very lightweight & doesn’t dry out your skin like most cleansers. I have my teenage son using it & it has helped with his acne.”

    Sara Bond

    “I now don't want to use any other cleanser. Use it in the morning and evenings. It doesn't dry the skin and leaves it nicely clean.”

    Nikolay Balushev

    “My skin feels soft and clean after using this cleanser because it’s very gentle and doesn't dry out my skin. i combine with the facial scrub every other day.”

    Angela McCafferty

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